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What does it take to start a design firm like IDEO? This was a question at Quora. There are some really interesting answers there, here is my take:
The secret is simple: you need both David Kelley and Tom Kelley to make a firm like IDEO.
A lot of design consultancies are divorced from the realities of business. A lot of business consultancies don’t understand the value of good design. IDEO seems to be maintaining a good balance.
To solve a problem at current level of sophistication in the business world the companies need business savvy with an excellent user experience: IDEO provides that.
That is IDEO’s such a visible quality that it is almost invisible to most.
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